Do phrases and acronyms such as search engine marketing, SEO and PPC ads cause confusion? When you think of advertising your business online, do you know what to do and where to start? When are keywords, hashtags, descriptions and title tags the right thing to use?
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. Come to this overview class and learn the basics of social media search engines, Google Business Pages, Google+ and Yelp. Time will also be spent on the second largest internet search engine, YouTube! How this all links to your business and business website will be the key to success and each student will leave with a clear plan for how to make it all work.