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2017 INSPIRE Information


This is information from last year’s event to help give you a better picture of how the day unfolds.

INSPIRE Women’s Business Conference was created for forward-looking women business owners and business leaders in our community. These women seek to increase their knowledge to overcome challenges they face in business, build their confidence with new skills, effectively communicate value to their customers, and bring innovation into their organization.

Date: Sept 29, 2017
Time: 8:00 am-2:00 pm, Happy Hour starts at 2:00 p.m!
Location: Center for Business & Innovation, 4220 6th Ave SE Lacey, WA

2017 Agenda

7:30 a.m. – Check in & Registration
7:45 a.m. – Exhibitor Tables Open
8:00 a.m – Breakfast & Morning Keynote: Curious Women Change the World
9:00 a.m. – 9:50 a.m. – Breakout Session #1
10:10 – 10:50 a.m. – Breakout Session #2
11:15 a.m. – Luncheon Panel: Innovate Your Way to Success
1:00 p.m. – Breakout Session #3
2:00 p.m. – Event Closes
2:00 p.m. Happy Hour & Networking!

2017 Breakout Session Topics

Communication in Leadership – Betty Lochner, Cornerstone Coaching & Training LLC

This workshop will focus on how to overcome workplace communication challenges with your staff, your stakeholders, your boss and your customers. We’ll examine communication style differences, and learn how to create a coaching culture that will bring out the best in your relationships at work, improving morale, confidence and productivity.

Build a Business, Not Just a Job – Nancy LaPointe, Navigate Financial

This workshop will inspire you to look beyond the immediate stages of entrepreneurship to the creation of a sustainable and meaningful business. We will introduce the building blocks of creating a business that reflects your dreams, but does not depend on your constant presence to succeed. Learn what actions to take, processes to develop, and how to build a team needed to run a business that can prosper now and in the future. Run your business, don’t let it run you.

Delight Your Customers: Strengthen Your Value Proposition – Andrea Ramage, Somersault Consulting LLC

What value does your business offer customers? Is it what they want? How could it be more compelling or inspiring? Whether your business is brand-new or well-established, you need to make sure your products and services are exquisitely matched to your customers’ needs. In this workshop, you’ll learn a simple but powerful method to strengthen your value proposition. With other business owners, you’ll take a close look at your customers and offerings, to find new opportunities to increase customer satisfaction. You may even discover innovative ideas for new products and services!

Unstuck: Design Thinking for Innovative Problem Solving – Andrea Ballard, Expecting Change LLC

A design mindset focuses not on the problem but rather on a solution and action – creating a preferred future for you. As a result of attending this session you will learn how to frame business problems and challenges in a way that allows for new, innovative ideas and radical collaboration with other women. Using the principles of design thinking, we’ll explore the areas where you are most stuck, and re-frame your business problems by looking at things from a different angle. You’ll walk away with newfound confidence and actionable ways to test potential solutions and get unstuck.

Money Clarity – Money Confident! – Mary Billerbeck, Financially Fit Living

This workshop is for those who want to learn what they can do to experience financial wellness and success with money.
As a result of this introductory workshop, attendees will learn to:

  • Identify what they want financially and create meaningful money goals and actions they can connect with, believe in, and feel inspired to achieve.
  • Recognize beliefs that might be holding them back from the success they desire
  • Determine and clarify the best choices for their business vision and goals, finances, and life

Should You Get Certified? The Real Deal on Women-Owned Small Business Certifications – Kate Hoy, Washington PTAC

This break out explore certifications and what they mean to the small women owned business. If pursuing government contracts is in your future, this is a must attend session. We will introduce you to federal and state set aside programs and what you should know about getting involved.

The Laws of Marketing – Dr. Agnes Furst, Another Way Marketing

There are some “unwritten rules” in practical marketing that so far have proven to be true and binding; and yet, some people try to break them over and over again, hoping for success but failing miserably every time. Break these “laws” at your own risk! We will review some of the most important “laws” from the book “The 22 Immutable Laws of Marketing” (by Al Reese and Jack Trout).
This is an interactive, fun session, with stories, examples, video clips and discussions.

For the Love of Money! What Every Start-Up, Solopreneur and Small Business Owner Must Know To Channel Their Inner CFO – Debbie Page, DebbiePage.com

The financials of business can freak you out! You didn’t start your business because you love numbers – you started it because you saw a need, were really good at what you do, and wanted to make a difference. When running your business either of two things happen –money is plentiful – you’re paying your bills, making investments in marketing, websites, coaching, events…and you “ostrich” – not paying close attention to the numbers. OR you are passionately committed to what you do – but you can’t seem to sell enough programs to meet the businesses obligations, let alone pay yourself.

In this highly interactive, inspiring and engaging workshop you will learn seven secrets to greater profitability in your business and what to measure in your business and why it matters.

State Regulatory Panel – Scott Hitchcock, Office of Regulatory Innovation & Assistance (ORIA)

As a result of this workshop attendees will learn about the resources available to them that can assist with questions about Washington state’s regulatory requirements. For example, what licenses, permits, and fees are required to start a business in …? How can I get help with understanding my tax liabilities? If I have employees, what are my obligations and which agencies do I need to work with to comply with state regulations? ORIA publishes a Small Business Guide and a Regulatory Handbook – both are available on – and you learn how to access these resources as well as get contact information for each Small Business Liaison Team member from 26 state agencies.

When people think of the term “consumer” they often think of individuals purchasing goods and services. However, businesses and business owners are also consumers and can be targets of scams and fraud. This workshop is designed to warn small business owners about common scams and fraud that target business owners as well as providing best practices for a business to protect their consumers. As a result of this workshop attendees will learn how to recognize, avoid, and report scams as well as how to interact with the agency regarding consumer complaints.