Lacey: DIY Communication for Small Businesses & Nonprofits

May 19, 2020 @ 6:00 pm – 8:30 pm
South Puget Sound Community College, L1-191
4220 6th Ave SE Lacey
WA 98503
Corporate & Continuing Education

You’ve taken your business or nonprofit idea from concept to reality, and now it’s time to spread the word. The key to growth lies in communication. How will you let the world know you exist? And how will you convince them they need you?

This crash course in communications will give you the basic skills needed to drill down and identify just exactly who your target audience is, how they want to receive their information and how you can use that to attract new customers (and hang on to current ones).

You already know you need a website, but find out why and learn about website best practices. Some design elements will drive away visitors before they even read your About page, and others will entice them to click without even knowing why.

Do you even need to be on Twitter, Facebook or Instagram? What about Snapchat, TikTok and LinkedIn? Learn why sometimes a blog isn’t a good idea, and why creating shareable multimedia content like podcasts and videos could be your lifeline to success.

Instructor: Erich Ebel