Historically, many childcare programs have advertised mainly through word-of-mouth or with a sign on the building. In today’s environment, that may not be enough. Let’s talk about your specific target market, the importance of an online presence, and how to market your program’s unique qualities to already enrolled and visiting families. We’ll also examine sample social media policies to use with families and staff. Bring your questions and challenges and come prepared to discuss these issues with other early childhood leaders.
Instructor: Connie Dougherty, M.Ed., Child Care Action Council