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INSPIRE Women’s Business Conference was created for forward-looking women business owners and business leaders in our community. These women seek to increase their knowledge to overcome challenges they face in business, build their confidence with new skills, effectively communicate value to their customers, and bring innovation into their organization.

2019 Agenda


6:30 a.m. – Doors open for Sponsor/Exhibitor/Vendor table set-up
7:30 a.m. – Check in & Registration
7:45 a.m. – Exhibitor Tables Open
8:00 a.m – Breakfast & Morning Keynote: Amy Leneker, Compass Consulting: Begin Every Day with this Question to Change Your Life 

9:00 a.m. – 10:15 a.m. – Breakout Session #1 choose one – please scroll down to see more info about each session and speaker

  • The Power of Introverted Leaders in Business – Jenny Mercer, Business Builder & Grower of Leaders
  • Is Your Website Your #1 Salesperson – Jennifer Crego, Type B Studio
  • What it takes to Finance Your Business – Cathy Griffith, US Small Business Administration

10:30 – 11:45 a.m. – Breakout Session #2

  • For the Love of Money. Making Cashflow Easy for Women In Business – Debbie Page, DebbiePage.Com
  • Overcoming Social Media Roadblocks  – Stacey Jurss, NorthAmericaTalk
  • Making the Transition from Employee and/or Parent to Business Owner – Cathy Rivers, Rivers Life and Business Coaching

12:00 p.m. – Luncheon Program: Prairie Rose Hyde, Alaffia: Building Self while Empowering Others: the Alaffia Story

1:30 p.m. – 2:15 p.m. – Breakout Session #3

  • The 4 Digital Productivity Pillars to Tame Your Tech – Nicole Lux-Ritchie, Luxcentric
  • Unstoppable Business: Using the Trifecta of Unstoppable to Grow Yourself and Your Profits – Logan Reed, Athena Group
  • Electronic Tools for Business – Heather King & Kristina Kauffman, Timberland Regional Library

3:00 p.m. – Event Closes
3:00 p.m. Happy Hour & Networking!

Keynote Speakers:

AM Keynote: Begin Every Day with this Question to Change Your Life
Amy Leneker, Compass Consulting

AMY LENEKER is a Leadership Consultant and the founder of Compass Consulting.  Having spent over 20 years in state government in various leadership roles, she is known for her trusted advice, her track record of delivering results, and her optimistic attitude.  Amy is a Certified Trainer and has delivered training to thousands of executives, leaders and practitioners. Because of her ability to engage and energize audiences, Amy has appeared before hundreds of audiences. As a first-generation college student, she believes in the power of education and holds a Masters of Public Administration.  Amy and her husband have two mostly well-behaved children (and two rarely-behaved Labradoodles) and make their home in Olympia.

Luncheon Keynote: Building Self while Empowering Others: the Alaffia Story
Prairie Rose Hyde, Alaffia

PRAIRIE ROSE HYDE founded Alaffia in 2003 with her husband, Olowo-n’djo Tchala (Founder and CEO) whom she met during her time as a Peace Corps volunteer in West Africa. Rose grew up in rural Washington state from humble beginnings but obtained her bachelor’s degree from Whitman College with Honors in Biology. After her service in the Peace Corps, Rose pursued further studies at the University of California, Davis receiving master’s degrees in international agricultural development and integrative ecology; her knowledge of the relations between plants and human activity lent itself to the formulation of the indigenous-resource-based body products Alaffia is known for.

In 2003, the couple started their first shea butter cooperative in West Africa, and within a year, they began selling shea butter body care in local retailers. In the first few years of Alaffia’s establishment, Rose did everything from the creation of the formulas, production, finance, website design, to customer service. Recently, Rose has shifted her focus to Alaffia’s non-profit partner, the Global Alliance for Community Empowerment (a.k.a. the Alaffia Foundation).

Today, Alaffia directly impacts over 17,000 individuals in West Africa through its fair trade activities. The Alaffia Foundation Empowerment Projects impact tens of thousands more, and include 5,115 healthy births, planting 81,073 trees, donating 9,592 bicycles to Togolese students, building 14 schools and providing school supplies to 37,426 students. In Tumwater, Washington, Alaffia is now a team of 140 employees making, shipping and marketing the finished products in over 11 countries.

Breakout Speakers:

The Power of Introverted Leaders in Business | Jenny Mercer, Business Builder & Grower of Leaders

Introverts have many traits that translate into great leadership and entrepreneurial skills. Join Jenny as she explores those qualities. You will also learn how to honor who you are by managing your energy, stretching beyond your comfort zones and as a result grow your business.

JENNY MERCER started her side hustle while working in the corporate world where she managed a national marketing team for a mortgage company. She has since left her 9-5 and now runs her own successful business. Jenny focuses on coaching her business partners; guiding them to success and growth. An introvert herself, she is excited to share with you some of the adaptive behaviors she has learned to help her honor her introversion and manage her energy while also building a successful business.

Is Your Website Your #1 Salesperson |  Jennifer Crego, Type B Studio

As a result of this workshop, attendees will learn…

  • Why a quality website is vital to your success, even if you’re a “word of mouth” business
  • The pro strategies you must implement on your website to convert website visitors
  • Why your About page is probably costing you clients, and what to do to fix it
  • My #1 pro tip for anyone who is DIY’ing their own website

JENNIFER CREGO, an online business expert & the owner of Type B Studio, is on a mission to help small business owners make their impact in the world. After spending over a decade in online business development with an “Internet Retailer Top 100” business, she opened shop to bring her expertise to business owners who are ready to launch or uplevel their business. She’s the creator of Live in 5 Websites, a web development package that takes a stand against expensive, complicated websites for emerging entrepreneurs so they can get online in just 5 days.

What it takes to Finance Your Business – Cathy Griffith, US Small Business Administration

Hear the real-talk from lending specialist Cathy Griffith on what it takes to to find financing for your small business. During this session you’ll learn about different ways to fund your business including traditional financing, SBA loans, alternative lenders, and more!

CATHY GRIFFITH has been with the U.S. Small Business Administration (SBA) since 2018.  She currently serves as the SBA Seattle District Office’s Lender Relations Specialist (LRS).  Prior to her role as LRS, Cathy managed a SBA loan department for a community bank in Washington.

As LRS, Griffith works with nearly 100 Lenders and Certified Development Companies to deliver SBA guaranteed financing to small businesses. Griffith graduated from the University of Arizona with a degree in political science.  She and her husband, Jim, reside in Burlington, Washington.

For the Love of Money. Making Cashflow Easy for Women In Business. – Debbie Page, DebbiePage.Com

You didn’t start your business because you knew how to run your business, you started your business because either you (1) saw a need you could fill with your talents (2) were presented an opportunity that you knew was just for you (3) or believe you have found the way to combine your passion and purpose into a business. The problem? There’s not enough, or no profit.

In this fast paced workshop you will learn the 7 secrets you must master to create a sustainable and scalable business as well as the 5 factors few business owners measure consistently that have the power to double your profit.

DEBBIE PAGE is an internationally recognized entrepreneur, business coach and advocate for women’s economic independence and is recognized as the leading authority on cash flow for women in business. She shows you how to keep more of the money you make.

For over two decades Debbie has worked with women and money and has acquired, scaled and sold two businesses of her own. It is safe to say, that whatever high or low you are experiencing in your business, she’s been there and knows the way through.

Overcoming Social Media Roadblocks  – Stacey Jurss, NorthAmericaTalk

Social media isn’t only the fastest growing marketing opportunity for your business, it’s sometimes the only touch you may have on potential customers and you get that! While some business owners grappled with whether or not social media was for them, you jumped right in and took advantage of the marketing opportunities social can provide to drive sales and your return on investment.

You’re doing the thing but still feel intimidated by how to maximize your social marketing performance and prove your ROI! You’re not alone!

Let’s identify those roadblocks together so they can be removed as fast as possible!

STACEY JURSS is the Social Media Strategist and Visual Designer/Photographer behind NorthAmericaTalk. Stacey has been working as a digital coordinator for a number of local small businesses in Olympia and Seattle. Clean design is one of her many talents and her true passion lies in creating solutions and innovating strategies for getting things done. If an idea doesn’t work, she will swiftly come up with one that will.

Understanding what catches people’s attention and gets under their skin is her motivation for creating attention grabbing content. She gets the greatest satisfaction from being able to materialize a concept from the idea stages into something visually compelling that hooks an audience and inspires them to want more.

Stacey is an award winning layout designer and her styling has been featured in Seattle Bride Magazine. Most notable clients are Experience Olympia & Beyond and the Olympia Country & Golf Club.

Making the Transition from Employee and/or Parent to Business Owner – Cathy Rivers, Rivers Life and Business Coaching

Many business owners start out their careers as either employees and/or parents.  Somewhere along your journey, the idea of working for yourself, being your own boss, setting your own hours and having the potential to generate more wealth grabs hold and you make the leap to business owner!

When looking at owning a business from the outside, before you take the leap, it can look straight forward and simple to accomplish. But what is it that we, as new (and even seasoned) business owners come up against as we make that transition from employee and/or parent?  What is it that can derail your efforts in starting up, maintaining and growing your business?

During this session we are going to look at the mindset and skillset factors that can sabotage one’s efforts to own and operate a successful business.  You will go away with practical suggestions on how to support yourself to successfully complete that transition to business owner mindset.

CATHY RIVERS left the technology world 14 years ago where she managed multi-million dollar, statewide, national and global projects for 20 years. Trained as an ontological coach and Human Design expert, Cathy melds her business background with her love and understanding of people. She believes cookie-cutter approaches to success only work for a small percentage because each person is unique in how they move forward in life. Cathy’s mission is to support people to leverage their inherent gifts and qualities and generate success on their own terms. You can learn more about Cathy’s work at .

The 4 Digital Productivity Pillars to Tame Your Tech – Nicole Lux-Ritchie, Luxcentric

Have you ever missed an opportunity because it fell off your radar? Do you have important information stored in random and inconsistent locations? Imagine how much more you could accomplish if your email, your files, your calendar, and your contact information all behaved as a unified system ready to support you and your vision.

During this presentation, we will walk through the essential technologies you need in your digital office and identify what steps you can take to make them stop fighting with each other.

  • How to synchronize your 4 essential technologies.
  • Strategies for getting through your tasks faster.
  • Secrets for organizing your information.

NICOLE LUX-RITCHIE has nearly 20 years experience training people to use technology, to streamline their processes and work more effectively. She’s worked with a variety of small businesses ranging from financial planners, churches, and even a circus. In 2006 Nicole founded Luxcentric, as a business focused on helping professionals learn the technical skills they need to pursue their vision.

Unstoppable Business: Using the Trifecta of Unstoppable to Grow Yourself and Your Profits – Logan Reed, Athena Group

Living from the foundation of the Trifecta of Unstoppable (Heartset, Mindset and Skillset) is a game changer for entrepreneurs who are looking to thrive in all areas of their life while still growing their business. Equal parts inspiration and action, participants of this interactive workshop will leave with visibility as to where they are currently out of alignment with the Trifecta of Unstoppable, and with clear next steps for re-aligning their Heartset, Mindset and Skillset in order to grow their lives and their business.

LOGAN REED, MBA, PCC founded her coaching practice in 2011, leaving a successful 15-year career in Human Resources in order to devote herself fully to her passion: supporting others in living their best lives, both professionally and personally. Logan is the creator of Unstoppable U, an online program designed to unleash the power of individuals and teams by living in alignment with their Heartset, Mindset and Skillset. In addition to creating original content for Unstoppable U, Logan has trained with Accomplishment Coaching and is a Certified Conversational Intelligence Coach.

Logan has had the privilege of coaching leaders from a wide range of organizations including the United Nations World Population Fund, the City of Lacey, North Thurston School District, financial institutions and entrepreneurial start-ups. Her private clients include diplomats, executives looking for their next career move, parents looking to improve their relationship with their children and new entrepreneurs. The theme for all of Logan’s clients is they are individuals who share the common goal of amplifying their impact in the world, professionally and personally.

Electronic Tools for Business – Heather King & Kristina Kauffman, Timberland Regional Library

Where do you go to do market research? How can you find business forms and templates? Who can teach you new software, technology, creative, and business skills?

You might be surprised that you can find this information and more from trusted sources and at no cost! Attend this breakout session to hear how your small business and personal development can be served by your local library! Hear how the various databases through the Timberland Regional Library can contribute to your business and professional success!

HEATHER KING is the Senior Librarian at the Timberland Regional Library’s eLibrary and has over 18 years experience as a reference librarian. Heather is an expert in reference databases and teaches the uses of these databases to other TRL employees.

KRISTINA KAUFFMAN is a librarian in the eLibrary at the Timberland Regional Library Administration office and has over 25 years experience as a reference librarian. Kristina is an expert in all the reference databases, and is the TRL expert at Reference USA.