INSPIRE 2018

 

This is information from last year’s event to help give you a better picture of how the day unfolds.

INSPIRE Women’s Business Conference was created for forward-looking women business owners and business leaders in our community. These women seek to increase their knowledge to overcome challenges they face in business, build their confidence with new skills, effectively communicate value to their customers, and bring innovation into their organization.

2018 Agenda

7:30 a.m. – Check in & Registration
7:45 a.m. – Exhibitor Tables Open
8:00 a.m – Breakfast & Morning Keynote: 
9:00 a.m. – 9:50 a.m. – Breakout Session #1
10:10 – 10:50 a.m. – Breakout Session #2
11:15 a.m. – Luncheon Panel:
1:00 p.m. – Breakout Session #3
2:00 p.m. – Event Closes
2:00 p.m. Happy Hour & Networking!

General Sessions

2018 Breakout Session Topics:

Can You Hear Me Now? Communication in a Virtual World  

 

Felecia McKinney, MYS Project & Brand Management Firm

Virtual communication is taking over as the primary form of the business communication interactions. Emails, conference calls, social media posts, the list endless. Business owners are now required to determine not only which tools to use to support your business, and you also have to learn how to use everyone else’s. While attempting to download the latest plug-in, businesses are faced with decoding incoming communication and at the same time ensuring your organization’s outgoing communication is being received in a method that is easy to interpret and comprehend. This session will be led by a certified and seasoned Project Manager that will share tips on how business owners can get a handle on communication overload!

Learning Objectives:
– How to evaluate different communication tools for your business needs
– How to identify when speaking is the best mode of communication
– How to address the absence of non-verbal cues in virtual environments
– How to create a culture that supports clear, transparent communication

No More Hamster Wheels: Does Balance Really Exist? 
Andrea Ballard, Expecting Change LLC

Work-life balance is a phrase many of us have grown tired of hearing. When stuck on a crazy hamster wheel of work, errands, and commitments, it’s hard to answer the age-old question “How’s it going?” with anything but “Busy.” In order to design the life you want, you first need to know where you stand. In this workshop, you’ll take an assessment that pinpoints the current state of four dimensions of your life: love, play, work and health. With that knowledge, you can begin to design a healthy and integrated life that supports a sustainable long-term successful business.

 

 

 

 

 

Turning Time into Profit: Focusing on What Matters Most 

Christy Lawrence, Time to Profit

Find the “sweet spot” between effort and success so you have time to focus on what matters most to you. Success doesn’t have to come on a hamster wheel and while it does require effort, it can also be accomplished in a way that is sustainable and meaningful. During this workshop, Christy will help you find the identify high-impact opportunities, how to focus on them, and how to ignore everything else so you can gain back your time without sacrificing profits. After all, if you don’t own your time – the world will own it for you.

 

 

 

 

For The Love of Money – 7 Steps to Greater Profits in Business 
Debbie Page, DebbiePage.com

You didn’t start your business because you knew how to run your business, you started your business because either you (1) saw a need you could fill with your talents (2) were presented an opportunity that you knew was just for you (3) or believe you have found the way to combine your passion and purpose into a business. The problem? There’s not enough, or no profit.

In this fast paced workshop you will learn the 7 secrets you must master to create a sustainable and scalable business as well as the 5 factors few business owners measure consistently that have the power to double your profit.

 

 

 

 

Successful Content Marketing Strategies in a Media Saturated Environment  
Tamika Pearman, Mosaic Marketing Studio

You offer a unique product or service and you know that if you can get your message to the right decision makers, your business will soar.

Tamika Pearman, First Chief Officer of Digital Media at Mosaic Marketing Studio, will provide a five-step strategy to cut through the noisy digital world to help you reach your target audience.

This is not an advertising or get-rich-quick approach, but rather a slow and steady game changer for your organization. She’ll walk you through the foundation pieces of your content marketing strategy, how to incorporate public relations, social media, your website and best practices for developing a newsletter, both print and digital. Finally, she’ll recommend ways to create dashboard reporting so you can measure impact.

 

 

 

Ingredients for Sizzling Success: Mix Culture and Communication to Fire up Profits and Ignite Morale
Jean Carr, SCJ Alliance

A great workplace culture and strong bottom-line don’t need to be mutually exclusive. In fact, they’re mutually dependent! Find out how to achieve both in this workshop that will include how to create a positive and supportive workplace; how to hire well; baseline, non-negotiables in this competitive market; and examples of a number of creative ways SCJ Alliance keeps trust, collaboration, creativity, fun, and laughter in the workplace.

 

 

 

 

 

Finance without Fear 
Maggie Reilly, Craft3

Businesses need capital to grow, but obtaining it can be challenging, especially for women who may lack the experience and confidence to make a compelling “ask”.  This interactive workshop will help prepare you as business owners – mentally, through your paperwork, and through creating a compelling story – to ask for funding.  From the elements of a loan application to the review process, to approaching a lender or other financer, the session will demystify the process and provide tools to assist you in becoming finance-ready.  As a result of this workshop, you will learn about different types of financing, with a focus on debt (i.e. loans); know how to get organized and prepared for the ask; learn common credit issues and ways to prepare; and understand the process of financing. You will gain hands-on experience in the process and have the opportunity to ask an engaging, delightful lender questions in a friendly, safe environment.